Sunday, 8 February 2015

Dettol Baby Blanket Donation*

Rachel Stevens has paired up with Dettol to set up the 'Baby Blanket Donation'. This is to help children who are in need of a clean and safe environment. You may not know the dangers of bacteria on baby blankets, particularly during the winter months but it is a major issue and one that needs as much awareness as possible. Dettol are also aiming to raise awareness of the shortage of baby blankets available to infants born to families that are in need. 
Every minute, around 50 babies are born into poverty and will experience conditions lacking basic essentials including hygienically clean blankets. Washed blankets donated by mums were put to the test and the results showed that the blankets even after a 40 degrees wash, still carry a variety of bacteria with a third of the blankets harboring coliforms. Dettol Anti-bacterial Laundry Cleanser kills 99.9% of bacteria so if you donate a blanket, it will be hygienically washed and redistributed to families in need ensuring that as little bacteria as possible is left on the blankets. Dettol have pledged to donate £1 for every blanket that is collected to a childrens medical research charity, Sparks. Sparks are dedicated to funding research into a range of conditions which affect babies, children and pregnant women. Their research covers a wide spectrum of medical conditions such as birth asphyxiation, childhood cancers, cerebral palsy and premature birth. 

Rachel Stevens says 'The Baby Blanket Donation really resonated with me as a mum. I remember bringing my girls home for the first time in theirs and what a special time that was. Many babies across the world will never get the chance to experience the comfort of a warm, clean blanket. That's the reason why I'm supporting the campaign, asking mums to donate blankets to those in need so that those babies don't miss out. I've got all my mummy friends donating their blankets and i'm trying to get as many people involved as possible. Now i'm a mum I am even more aware of how much more washing there is to do. With Dettol Anti-Bacterial Laundry Cleanser I get to do loads of quick washses at low temperatures and know that things will be hygienically clean and germ free.'

To be part of this project, Dettol want you to #sharethememories by donating a blanket and sharing your own precious baby blanket memories on Twitter. It is so simple to do and something that will really make a difference. 

For full details on how to donate, you can visit www.dettol.co.uk/donate. 

* I was sent the Dettol Anti-Bacterial Laundry Cleanser as part of this campaign, I genuinely think this is an important campaign and one that needs as much awareness as possible

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