Friday, 13 December 2019

My Favourite John Lewis Christmas Adverts

I'm under no illusion that this might seem like a totally random blog post but I LOVE LOVE LOVE the John Lewis Christmas adverts. It's something I get excited for every single year, and as soon as November the 1st hits, I'm just waiting for it to air. A few years ago I did a post very similar sharing some of my overall fave xmas adverts including M&S's Paddington Bear, Sainsbury's Sharing Is For Caring which centered around the first world war, and even the Heathrow Bears which gets me every year. So many retailers are pulling it out of the bag each year but John Lewis is always the most anticipated. I do think the last few years have fallen slightly compared to some of their earlier ones but I still always look forward to seeing what they've come up with each Christmas. I really wanted to share my 5 favourite xmas adverts of theirs, and I'd love to get a discussion going with you! Let me know if any of these have pulled at your heartstrings too or if there are any others that I've not mentioned.
collage - John Lewis ads, the snowmen, monty the penguin, the long wait, the bear and the hare, excitable edgar

1. The Journey

Okay, at number 1 for me, now and forever is 2012's advert featuring the snowmen. To the song 'The Power Of Love' sung by Gabrielle Aplin, the advert showed a snowman defying the odds, tackling all weather conditions to get a Christmas gift for his wife, Mrs Snowman. It's fricking adorable, the music is gorgeous and it's just what Christmas is all about. It's one that always stands out as special to me because it was the first John Lewis advert George and I both sat down and watched together (this seemed to be the year everyone started to cotton onto it being a thing) and I still remember getting emosh the very first time and every year since then it's been something we've remembered and looked back on.

2. Monty The Penguin

This is one of the John Lewis adverts that is pretty much guaranteed to make me cry every single time. This time Tom Odell whose voice is just perfect for an ad like this recorded a cover of the John Lennon song 'Real Love' and it tells the story of an unlikely friendship between a little boy and his penguin friend Monty. Monty sees all of these loved up couples at Christmas time and wants that for himself though - it's just adorable.

3. The Long Wait

This is the 2011 advert and whilst I can't remember watching it at the time, though I'm sure I did, it's one I've re-watched loads since the John Lewis hype really started and I just adore it. Featuring the song 'Please, Please, Please Let Me Get What I Want' sung by Slow Moving Millie it shows a little boy's impatience at waiting for Christmas. It leads you to believe he's excited for it to arrive for himself but it's actually because he wants to give a gift to his mum and dad - SOB. I am a mess.

4. The Bear and The Hare

I've always loved Bears and now I have my very own little Bear myself so for some reason this just makes me even more emotional now. 2013's ad was about a bear who always hibernates over Christmas, leaving the hare very sad so one year she (no idea if it's a girl or boy, doesn't matter) leaves the bear a gift that will ensure he'll be up to enjoy Christmas with the rest of the woodland animals. It's has a very classic Disney style to it which I think makes it even more special.

5. Excitable Edgar

Last up is this year's advert featuring Excitable Edgar. I do think now the John Lewis adverts are starting to become more about what merchandise they can sell i.e. the cuddly toys, books etc, and I get it but I do hope at some point they go back to their roots a bit as I do think it's a little obvious now when each year is more of a character than just a nice story if that makes sense. Anyway I still really enjoy this year's advert. Edgar, a young dragon gets so excited about Christmas that he can't control his flames even leading to him burning the village tree, but maybe his best friend will have a solution. It's extremely cute, Edgar's little face makes me want to cry everytime.
I hope if you're a fan of the John Lewis Christmas adverts, or just any festive ads that this has been just as much of a nice read for you as it was for me to write! I can't wait to see what they come up with next year.

Do you have a favourite John Lewis ad? or are there any other brands ads you prefer at this time of year?

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14 comments

Amy said...

For me Monty the Penguin was my all time favourite - I absolutely cried my eyes out 😂 I also loved Gabrielle Aplin's cover for the snowman ad too, it's gorgeous! Not gonna lie for me the last couple of John Lewis ads haven't lived up to Monty the Penguin but I definitely got a bit misty eyed at Edgar this year! Xx

Sophie said...

I'm in awe that you even remember these! I've always forgotten them by the end of January. I really liked the current one too even though I saw a lot of negatives about it online x

Sophie
www.glowsteady.co.uk

secondstartotheright said...

I loved Monty! But I saw Edgar for the first time in the cinema last week and he's SO CUTE!

Jenny
http://www.jennyinneverland.com

Fat Cats & Good Books said...

I loved the advert with Monty the penguin but my favourite has to be the animated Bear and the Hare. It was so magical and heart warming. It's what Christmas is all about.

Louisa

Heather Nixon said...

I like them but I think this years is my fave x

Daisy said...

I think John Lewis makes amazing Christmas ads! Personally I loved the snowmen and the cartoon animals! I'm a big kid. I'm not overly fussed on the ad this year which is surprising since I usually love dragons!

Daisy xoxo | TheDeeWhoLived

Lady Writes said...

We're big fans of Edgar in this house! x

Tiffany Timms said...

Yeah I feel exactly the same. This year's has really grown on me but the last few years definitely haven't quite had that special feeling the earlier ones did xx

Tiffany Timms said...

Haha I remember most of them, I just look forward to it every year x

Tiffany Timms said...

This year's has really grown on me, so cute!

Tiffany Timms said...

Yeah the Bare and the Hare is beautiful! x

Tiffany Timms said...

It's definitely a good one this year x

Tiffany Timms said...

The snowmen will forever be my favourite I think x

Tiffany Timms said...

He's very cute! x

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